PHILADELPHIA — The results of the search for the American Dairy Association North East's first chief ice cream officer are in:

It's a twofer!

Maddie Smith and Mia Svirsky, two friends from Washington, D.C., have won the coveted job of traveling around Pennsylvania, eating lots of ice cream at 18 local creameries and sharing their experiences on social media.

Their mutual love of ice cream was a selling point.

"Every time I go to a new place and when I travel, I love to try a new local ice cream shop," said Smith, 26, whose favorite flavor is peanut butter Oreo.

Svirsky, 28, loves vanilla soft-serve in a cone: "That is like my kryptonite."

But the goal of the dairy association-sponsored road trip of a lifetime is to promote Pennsylvania's many family-owned dairy farms. Both women create content professionally and have large Instagram followings — Smith has more than 180,000 followers with @onthemovewithmad and Svirsky has more than 76,000 followers with @districteats.

The combination was more than the association had hoped for, according to Patrick Carney, vice president for marketing and digital strategy.

"We were looking to bring someone on board who loved ice cream and who enjoys posting on social media for us," Carney said. "Never in a million years did we think two incredibly accomplished content creators would be the ones that would reach out and apply like everyone else."

Smith and Svirsky applied for the ice cream officer post separately, but then the association folks came to realize they were friends. Carney said the association asked them if they would consider doing it together.

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