Fall is football season which means it is time for tailgate parties!  Maybe you should add hemp to the buffet!

Football season is here – and whether college or professional, tailgating is a thing. It takes place around sporting events, festivals and concerts. There is usually food, drinks, music and a good time. But, should you add hemp beverages to your tailgating? While marijuana is slowly becoming legal across the national, some big football states aren’t there. But hemp is legal and even some deep anti-marijuana states are embracing it. Texas, a huge football state, has hemp beverages sold at local and national chains. Hemp beverage can be seen as taking a bite out of the White Claw market, yet a bit healthier.

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The nemesis of marijuana, Senator Mitch McConnell (R-KY) is proud of his blocking federal progress, but he has ensured hemp has a green light. Hemp beverage have become a billion dollar market. Wana Brands, a leader in the cannabis industry, has rolled out 3 beverages.  Bayou Beverages out of Texas has taken the state by storm with products in Total Wine and convenience stores around the state. Hemp is sold like alcohol with restrictions on age and how it is sold.

Hemp or CBD drinks are created by infusing hemp extract, derived from the cannabis plant, into a liquid base. The most popular hemp-infused drinks include water, juice, tea, and coffee. One of the big differences between marijuana and hemp drinks is the “high”. With  Delta-9 hemp, consumers tend to have a more intense experience and comes on faster than THC. It is a euphoric high when altered sensory perception and a sense of relaxation. California Governor Newsom is supporting emergency rules to curb sale of hemp products with potent high.  The state is struggling with their cannabis industry, high taxes and allowing the black market to run free have hurt mom and pop businesses.  While consumers have been high, the states oversight has been driving them to hemp and to the marijuana black market.

The Fresh Toast is a daily lifestyle platform with a side of cannabis. For more information, visit www.thefreshtoast.com.

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