NEW YORK — The late Hollywood goddess Rita Hayworth was remembered by her daughter Princess Yasmin Aga Khan while she hosted the 40th anniversary of The Alzheimer’s Association’s Imagine Benefit.

“My fight against Alzheimer’s began in 1981 when I became a caregiver for my mother when she was diagnosed with early-onset Alzheimer’s disease. I knew at that moment that this would become my life’s work.”

Leslie Odom Jr. sang “The Room Where It Happens” from “Hamilton.” Leading the applause were Sharon Bush, David Hyde Pierce, Peter Thomas Roth, Huma Abedin, divorce attorney Dan Stock and designers Jason Wu, Helen Yarmak, Peter Som and Josie Natori.

The benefit garnered $1.2 million, adding to the $90 million that has been raised since the group’s founding in 1984.

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Director Doug Liman can sniff out great talent.

He found Vince Vaughn and Jon Favreau for “Swingers,” directed the first “Bourne” for Matt Damon, married Brad Pitt and Angelina Jolie to “Mr. and Mrs. Smith,” and took Tom Cruise to the “Edge of Tomorrow.” You get the idea.

But big names and blockbusters aren’t his only passion. “My favorite film ever is ‘The Truffle Hunters,’” Liman said. “Those filmmakers have a new film coming out called ‘Gaucho Gaucho’ which premiered at Sundance.” The doc is about Argentinian cowboys and cowgirls known as gauchos and how they survive in a modern world.

Liman hosted a party at his downtown loft recently with tapas and Argentinian malbecs. Director Michael Dweck also greeted new fans with a few clips and conversation.

Where does it go from here? On a streaming platform called Jolt, where you can saddle up on Dec. 1. How far it rides from there is yet to be seen.

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How do you launch a new wine? Product placement.

Vin Diesel, Tina Fey and Steve Carell are among the dozens of stars scheduled to be in scenes with Frank Schilling and Gabi Petrylaite’s new sparkling rosé Aphrodise.

The couple’s bubbly has appeared or will appear in over 50 shows on Netflix, Hulu, Prime and Apple TV.

The entrepreneurs’ wine will also feature in upcoming episodes of the “Sex and the City” reboot “And Just Like That” with Sarah Jessica Parker, Cynthia Nixon, and Kristin Davis.

Petrylaite said, “Whether they’re at a bar, a dinner party or they have a bottle in their hand; during a romantic scene we’ll have a lot of these moments in TV and film productions.”

It worked for Grey Goose.

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Agnes Gund, Beth Rudin DeWoody, Liliana Cavendish, Yvonne Force Villareal and interior designer TC Chou led the way to The Art Show at the Park Avenue Armory that benefited the Henry Street Settlement.

Over $1 million was raised to provide vital social services to 50 thousand New Yorkers in need.

Also in the mix was Galerie Gmurzynska’s Isabelle Bscher, Mathias Rastorfer and Adam Lindemann, who had a booth for his gallery Venus Over Manhattan.

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Out & About: Want to deck yourself out in ancient Roman bling like Denzel Washington in Ridley Scott’s new film “Gladiator II,” which hits theaters Nov. 22? M.S. Rau in New Orleans has unearthed original pieces from BC, including Roman rings with Neptune and Ceres and other Roman deities … Christy Cashman’s book “The Truth About Horses,” that’s being co-produced for the screen with Jane Seymour, was awarded the Distinguished Favorite Fiction honor at the NYC Big Book Awards … Kimberly Paige Bluhm, who’s married to billionaire casino magnate Neil Bluhm, hosted lunch for 50 women at Casa Tua in Aspen. Guests included Jamie Tisch, Amy Phelan, Holly Hunt and Susan Crown, whose family owns the ski resort.

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