Chris Lytle's Success Tip -- Sales like a General
Published in Business Success Tip
Chris Lytle's Sales Tip: Does this sound like any sales operation you've worked for? "When generals are weak and lack authority, instructions are not clear, officers and soldiers lack consistency, and they form battle lines every which way; this is a riot." Sun Tzu's warning to military leaders is great advice to sales managers. Deploying salespeople who don't have a consistent, repeatable process and who are not "on message" costs monumental amounts of wasted motion and leaves wheelbarrows full of money on table after table.
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