As of 2021, 71% of small businesses reported having a website. This trend reflects what the corporate world has known for years. These days, the Internet is essential for conducting business.

Having a website is an excellent first step for businesses that want to increase their online presence. However, it’s not enough. Millions of companies have websites clogging up the Internet.

Instead, your company needs a way to ensure people know it exists. That’s where a digital marketing service comes in.

A digital marketing agency provides several services for your company that make it more accessible for customers. We’ll explore the five best qualities of these agencies in the guide below!

1. Search Engine Optimization with a Digital Marketing Service

When you hire a digital marketing firm, you receive access to expert search engine optimization (SEO) skills. SEO is a method for improving your search results online.

All this means is that when a customer searches a query on a search engine, your website ranks highly on the search results. Higher search results make you more visible to customers.

A digital marketing service increases your rankings by crafting content with SEO-driven keywords. These keywords match the words that people use in their search. Most firms have a research team that constantly researches the best keywords for specific industries to help your company advance.

2. Digital Marketing Campaign

Another digital marketing service is crafting campaigns that yield a high ROI. One popular digital marketing campaign type is email marketing. Currently, email marketing yields remarkable ROI.

Email marketing offers several advantages for your company. You can use it to segment different audiences to reach new groups. You can also gauge their success with relative ease.

3. Social Media Advertising

Email is just one type of digital marketing campaign that an agency may provide. Nowadays, though, most full-service digital marketing firms include social media advertising.

Social media advertising can be a complex landscape to navigate. Fortunately, these services do it for you.

Usually, these agencies offer several services for Facebook ads. However, they can also help you craft ads for other social media platforms like Twitter or YouTube.

4. Does the Company Have Case Studies?

Most digital marketing firms offer the services above. The question is, how well do their services perform?

Companies should be able to answer that question with case studies. For example, let’s say you run a dental clinic. Your company should be able to produce case studies that show its dental marketing techniques increased traffic and appointments for previous clients.

5. Does the Company Have a Search-Optimized Website?

This last bit is crucial. Does this company rank highly in your search results?

This test proves that a company practices what it preaches. If they do, consider working with them! Otherwise, it’s often best to find another team.

Find the Best Digital Marketing Services for Your Business

As you can see, a digital marketing service can provide several benefits to your business. So, find a digital marketing firm that offers the skillsets you need.

Then, make sure the company can back up its claims. Do they follow their own tips? Can they verify their methods work?

If so, then excellent! Contact that company to work with them. Before long, you’ll see improved traffic for your business.

We hope you enjoyed this article! If so, check out our other digital marketing tips today.