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Matt Calkins: Kraken hope Jessica Campbell's player-development success translates to NHL

Matt Calkins, The Seattle Times on

Published in Hockey

SEATTLE — Refs? Check. Front office? Indeed. Scouting, skating coaches, video work — those boxes are a long way from blank.

But a woman behind the bench? A female assistant coach with no caveats? That's an NHL first.

And it happened here in Seattle.

That's a necessary introduction, because this is history. We've seen women break through in the coaching ranks in the NBA and NFL — and we saw an MLB female general manager in Kim Ng.

But in terms of the world's top hockey league, this is unprecedented. Ladies and gentlemen — meet Jessica Campbell.

The Kraken announced Campbell's hiring as an assistant coach Wednesday, marking the first time a woman has held such a position in the National Hockey League. She comes to Seattle after serving two years as a bench coach with the Coachella Valley Firebirds, the Kraken's feeder team in the AHL.

 

And this particular Firebird has risen like a Phoenix over the past two years, moving to hockey's top tier within 24 months of her Coachella hiring and within seven years from her retirement as a player. It's an impressive feat. And a groundbreaking one. But that's not what she wants to talk about — and perhaps that's what Kraken fans should admire most.

"Though I am honored to be the first, I don't want to be the only, and I honestly don't feel like I'm the only in this organization," Campbell said. "That's also a very special feeling to be part of the Seattle Kraken organization and the staff and to stand by all the other remarkable women in this league that are maybe not behind the benches. But there's a long list of incredible women that are doing phenomenal jobs, here in management, scouting, player development. I'm just excited to do my part now behind the bench."

What this means for women in the NHL five, 10 or 20 years from now is unknown. This could be a harbinger signaling an influx of female coaches, or it could be a one-off. The truth is usually in the middle, but here's what Kraken fans want to know: Will Campbell make this team better? That's really all that matters once the novelty wears off.

The Kraken, as anyone remotely paying attention knows, dropped off last season after a surprising run to the conference semifinals in 2023. The once-potent offense ended up producing the fourth-to-fewest goals in the NHL and missed the playoffs by a whopping 17 points.

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