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A canine rescue group became a favorite of Hollywood celebrities. But were the dogs really 'rescues'?

David Wharton, Los Angeles Times on

Published in Cats & Dogs News

LOS ANGELES -- Ellen DeGeneres skipped on stage for her talk show that day, beaming, proclaiming: “I can’t even tell you how excited I am.” The comedian and her wife had adopted a puppy, a chocolate-brown poodle named Mrs. Wallis Browning.

“We got her from a wonderful rescue place,” she told the audience in 2019. “It’s called Wagmor.”

Just that quickly, Wagmor Pets became famous.

The fledgling, little-known organization soon found dogs for Jennifer Aniston, Dwayne “The Rock” Johnson and other celebrities. Local news began showing up at its Studio City location to interview the founder, Melissa Bacelar, a former scream queen actor.

“There are shelters everywhere that are full, that are turning away dogs,” Bacelar would say. “So you have to rescue.”

All this publicity translated into big business — hundreds of adoptions a year — but other rescue groups grew concerned.

 

The issue? Along with a predictable assortment of mutts, Wagmor seemed to have a lot of puppies, purebreds and popular doodle mixes, the kind not always found in shelters.

Some customers also grew skeptical, filing a series of lawsuits that, among other things, claimed Bacelar was buying dogs on the cheap from breeders, then misrepresenting them as rescues and charging high adoption fees. Former employees interviewed by The Times echoed these claims.

“It started out kosher,” says Faith Ballin, an ex-assistant manager. “We saw it completely go down and turn into something else.”

Bacelar denies the allegations, insisting that all of her dogs qualify as rescues because they are animals in need. She also denies ever buying from breeders. Bolstered by an army of supporters and Instagram followers, she has filed a defamation suit against several of her loudest critics, saying: “I don’t know if it’s jealousy. Maybe it’s because I have a business mind and I’m good in front of a camera.”

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