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Tesla soars as Musk's cheaper EVs calm fears over strategy

Dana Hull, Ed Ludlow, Bloomberg News on

Published in Automotive News

Tesla Inc. shares surged after Elon Musk vowed to launch less-expensive vehicles as soon as late this year, easing concerns about disappointing earnings results and diminished growth prospects.

The automaker said Tuesday it’s accelerating new models using aspects of a next-generation platform that had been slated for the second half of next year. The new vehicles will be built on the same manufacturing lines as Tesla’s current lineup and be ready by early 2025, if not before year-end, the chief executive officer said.

The change of plans overshadowed falling vehicle sales, worse-than-expected revenue and profit, and the company burning through more than $2.5 billion cash in a single quarter. Musk had spooked investors in the weeks leading up to the report by signaling self-driving vehicles had taken precedence over bringing a $25,000 car to market.

“What matters is investors have some spark of hope that growth will re-accelerate next year,” said Gene Munster, managing partner at Deepwater Asset Management. “For the believers, he gave them enough to continue to stay the course.”

Tesla shares soared 14% shortly after the start of regular trading Wednesday, their biggest intraday jump since October 2021. The stock has been the worst performer in the S&P 500 Index this year, plunging 42% through Tuesday’s close.

In a call with analysts, Musk took a dig at carmakers that have pared EV production plans and pivoted to more gas-electric hybrids. While he didn’t refer to any manufacturers by name, General Motors Co. and Ford Motor Co. are among the manufacturers that have made this adjustment in recent months.

 

“The EV adoption rate globally is under pressure and a lot of other auto manufactures are pulling back on EVs and pursuing plug-in hybrids instead,” he said. “This is not the right strategy.”

Tesla’s own strategy has been muddled of late. It’s spent more than a year slashing prices across the lineup in an effort to boost sales. Instead, growth in vehicle deliveries slowed last year, then gave way to a surprise 8.5% drop in the first quarter, when the company built 46,561 more cars than it sold.

Investors have been unsettled this month by reports that Musk has abandoned a $25,000 model at the expense of his high-risk pursuit of fully autonomous cars. The CEO demurred when asked during the earnings call whether a vehicle at that price point is still planned, saying only that there will be more to share when Tesla shows a dedicated robotaxi in August.

Bloomberg reported earlier this week that a next-generation vehicle project had morphed into an effort to wring cost reductions out of components and production methods, then apply those innovations to cheaper iterations of the Model Y and Model 3, the company’s two most popular EVs.

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