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Business Name

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Some of my friends started a company built around an innovative idea for an online business. A debate broke out about what to name the venture. "We have to call it Imagination," one passionate participant cried out.

Everyone thought the idea over for a minute, and then a voice of reason replied, "Are you sure you want your business card to read 'Imagination, Limited'?"

 

[Contributed to Reader's Digest.]


 

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