LOS ANGELES — It's the dawn of a new era — a new Taylor Swift Era, that is.

This week, the 14-time Grammy Award-winning artist will release her 11th studio album, "The Tortured Poets Department," which she first announced at the Grammys in February.

While accepting the pop vocal album award for "Midnights" — her first of two wins that night — Swift thanked her fans by divulging "a secret that I've been keeping from you for the last two years, which is that my brand new album comes out April 19."

The announcement came as a shock to Swifties, who had theorized that the singer would instead announce "Reputation (Taylor's Version)" at the awards ceremony. (That the albums seem to share a B&W aesthetic didn't help).

And while she may have intentionally thrown fans off the scent, "All's fair in love and poetry." So here's what we know so far:

When does 'The Tortured Poets Department' come out?

Following a whirlwind promotional week, "The Tortured Poets Department" will arrive at midnight Eastern on Friday.

Swift began making the album directly after she turned in "Midnights," and it took her about two years to complete, she said during her first Eras Tour show in Japan on Feb. 7.

"I kept working on it throughout the U.S. tour, and when it was perfect — in my opinion when it's good enough for you — I finished it and I am so, so excited that soon you'll get to hear it," she told the crowd.

What genre is it?

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