Thank God It's ... Thursday? These companies have embraced the four-day work week

Philly Marketing Labs, which designs digital campaigns for consumer brands like Chloraseptic and Summer’s Eve, switched to a four-day week in 2021 and never looked back. The 12-person company had been a fully remote workplace since its founding in 2009, a deliberate choice meant to attract and retain talent.

“When everybody went remote during COVID, we kind of lost our differentiator. It wasn’t anything special anymore,” said CEO Bechara Jaoudeh. Making Friday part of the weekend was seen as a way to stand out again.

“We realized our clients were not very active on Fridays anyway,” Jaoudeh noted, and the arrangement allows some flexibility so client service doesn’t suffer. For instance, if a client’s campaign is meant to launch on a Friday, the PML team still does all the work ahead of time, and simply puts in the small amount of time needed to actually launch during the three-day weekend.

Jaoudeh conducted a client satisfaction survey just before switching to the four-day week in July 2021. The company then implemented a four-day week without telling any clients about it, and surveyed them again after six months. Satisfaction levels were unchanged and clients had no complaints, he said.

Fundraising platform Kickstarter and online consignment retailer thredUP have cut the work week by one day.

In the United Kingdom, 61 organizations took part in a four-day work week pilot beginning in 2022. A recent report said that 89% of participants were still operating that way after a year and that the majority of them had decided to make the change permanent.

What companies learned

The UK study was conducted by economic planning organization Autonomy Research, as well as researchers at the University of Salford, University of Cambridge, Boston College and University College Dublin. Nearly half of their original testing group agreed to take part in a follow-up study one year later.

“When asked what the shorter working week had changed, 82% of surveyed companies reported positive impacts on staff well-being,” researchers said. Half saw lower turnover, and nearly a third said recruiting had become noticeably easier.

Jaoudeh said PML hasn’t lost a single employee since launching the four-day week more than two years ago. “It creates such stickiness,” he said, predicting that larger companies would see significant savings on recruiting costs if they moved to the same model.

Also in 2021, PML started offering employees 20 hours per year of free online therapy and retained a nutritionist for employees who opted in, Jaoudeh added. Because of the COVID-19 pandemic, he wanted to invest in employees’ mental health, and he thinks those changes have helped them.

Metropolitan Acoustics CEO Doggett says she has already seen “a change in personality” in Plotnick since he began working four days a week. “He definitely seems more energetic and engaged, refreshed.”

Plotnick said he’s more inclined to spend time in the office now that he has Fridays off to run errands and pursue hobbies. While he previously went to the office on Tuesdays and Wednesdays, he now often stops by on Thursday afternoons as well before ending the work week with an evening networking event.

“It’s been so great for my life,” he said. “Everyone I talk to is a little bit jealous.”